Sales Automation · 2026-10-26
Lead Scoring Your Sales Team Will Actually Trust
Not every lead deserves the same attention. Without a shared definition of "qualified," marketing celebrates volume while sales complains about quality.
Agree on fit and intent
Score on two dimensions: does this company fit, and are they showing buying intent?
Keep it simple
Start with a handful of signals:
- Industry and company size
- Role of the contact
- Pages visited or actions taken
- Stated timeline or need
Review with sales monthly
Compare scores with real outcomes and adjust. A model nobody trusts is a model nobody uses.
Is your team chasing the right leads?
We design qualification and routing rules connected to your CRM.